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快手上買箱茅臺酒每瓶50元茅臺打假辦價格懸殊太大,難以置信
2020-01-05 22:15  www.lianbaiwei.cn

1月3日,紅星新聞記者接到一名消費者反映,聲稱在快手平臺上買了一箱茅臺系列酒,其購買的價格為近50元/瓶,與官方建議零售價999元/瓶懸殊太大,不知道是真是假。

On January 3, the Red Star news reporter received a response from a consumer who claimed to have bought a box of Moutai series on the fast-hand platform for nearly $50 per bottle, too wide of the official suggested retail price of $999 per bottle to know whether it was true or not.

對此,紅星新聞記者今天(1月4日)致電茅臺打假辦。一位工作人員表示,“價格懸殊太大,難以置信。”該人員表示,茅臺酒的真假必須要攜帶實物進行鑒定。

In response, red star news reporters today (january 4) called maotai to fight fraud. \"The price gap is too big to believe,\" said one staff member. The official said that the true or false Maotai wine must carry a physical object for identification.

據介紹,他于2019年11月10日在快手平臺上,看到某網紅銷售酒的視頻后,就忍不住買了一箱,其價格為298元/箱,一箱共計6瓶。算下來,一瓶酒的價格近50元。“當時看著便宜,同時又是茅臺的酒,所以就想購買。”于是,他打開了該網紅的快手小店,找到并購買了該酒。“整個過程就像在淘寶上購買一樣。”

On a fast-hand platform on November 10,2019, he couldn't help but buy a case for 298 yuan per case, a total of six bottles, after seeing a video of a network selling wine. The price of a bottle of wine is nearly 50 yuan. \"It looked cheap at the time, and at the same time it was Moutai's wine, so I wanted to buy it. As a result, he opened the popular fast-hand shop, found and bought the wine. \"The whole process is like buying on Taobao.

紅星新聞記者測試發現,當進入某網紅的快手小店后,選中某個商品點擊“去購買”按鈕時,平臺就會自動轉入淘寶等該網紅的小店內。也就是說,消費者購買的貨源,最終就會在淘寶等平臺上購買。

Red star reporter test found that when entering a network red fast-hand shop, select a commodity click on the \"buy\" button, the platform will automatically transfer to taobao and other network red shop. That is, consumers buy the source of goods, eventually will be Taobao and other platforms to buy.

不過,收到酒以后,他就有點后悔了,并且也有了兩個疑惑:第一、茅臺酒的生產地是貴州,但郵寄的地點卻在北京園區。該網友在給紅星新聞記者發來的快遞照片中顯示有“北京園區”的字樣。第二、購買價格與零售的價格懸殊實在太大。紅星新聞記者通過掃描該網友發來酒瓶身上的防偽碼看到,該酒的建議零售價為999元/瓶。

However, after receiving the wine, he had a little regret, and also had two doubts: first, the production of maotai wine is in guizhou, but the mailing place is in beijing park. The user showed the words \"Beijing Park\" in a courier photo sent to the Red Star news reporter. Second, the gap between the purchase price and the retail price is too large. Red Star News reporter by scanning the user sent the bottle on the anti-counterfeiting code to see that the suggested retail price of the wine is 999 yuan \/ bottle.

這名消費者告訴紅星新聞記者,前段時間,他打開了其中的一瓶,讓一位朋友喝了,“從現在來看,至少這個酒喝后還沒有產生不良影響。”

The consumer told red star news reporter, some time ago, he opened one of the bottles, let a friend drink,\" from now on, at least after the drink has not had a bad effect.\"

該消費者給紅星新聞記者發來的圖片顯示,酒瓶上印有“茅鄉原漿15”的字樣,為濃香型白酒、酒精度為52度、凈含量為500ml,其生產商為貴州茅臺酒廠(集團)保健酒業有限公司。

The image sent by the consumer to the red star reporter shows that the wine bottle is printed with the word``Maoxiang Raw Pulp 15'' , which is a concentrated white wine, the alcohol precision is 52 degrees, the net content is 500ml, the manufacturer is Guizhou Maotai Wine Factory(Group)Health Wine Industry Co., Ltd.

紅星新聞記者通過查閱天眼查發現,貴州茅臺酒廠(集團)保健酒業有限公司成立于2005年,注冊資本為27300萬,注冊地址為貴州省遵義市仁懷市茅臺鎮,經營范圍有保健酒、白酒、其他酒(配制酒)生產、銷售等。天眼查顯示,該公司的大股東為中國貴州茅臺酒廠(集團)有限責任公司。

Red Star News reporter through inspection of Tianyan found that Guizhou Moutai Brewery (Group) Health Wine Co., Ltd. was founded in 2005, registered capital of 273 million, registered address for the town of Moutai, Renhuai City, Zunyi City, Guizhou Province, business scope of health wine, liquor, other wine (preparation wine) production, sales. The company's main shareholder is china's guizhou maotai distillery (group) limited liability company.

今天(1月4日)上午,紅星新聞記者以消費者的身份致電了茅臺酒打假辦。一位工作人員告訴紅星新聞記者,要辨別購買茅臺酒的真假,可以從酒瓶身上的防偽標識上進行辨別。不過,該工作人員說,即使通過防偽標識掃出具體信息也不能辨別其真假,“茅臺具有一個綜合的防偽體系,必須要通過實物才能鑒定。”該工作人員說,目前,每個省區都有一個服務點,如果有疑問可以致電詢問相關事宜。

This morning (january 4), red star news reporter called moutai liquor as a consumer. A staff member told Red Star News that to identify the true and false purchases of Maotai wine, can be identified from the anti-counterfeiting logo on the bottle. However, the staff said that even through the anti-counterfeiting signs sweep out specific information cannot distinguish between the true and false,\" maotai has a comprehensive anti-counterfeiting system, must be physical to identify.\" The staff member stated that, at present, there was a service point in each province and that, if in doubt, questions could be asked about the matter.

紅星新聞記者又以消費者的身份,致電了茅臺酒打假全國免費電話。一位工作人員告訴紅星新聞記者,由于茅臺系列酒有上千個品種,所以暫時不能確定網友所購的酒是否是上述生產商生產的。而對于記者在其官網暫時未查到上述酒的問題,該工作人員稱,“官網不可能將所有生產的酒都展示出來。”

Red Star News reporter also as a consumer, called Maotai wine to fake free national phone calls. A staff member told red star news reporter, because maotai series has thousands of varieties, so for the time being cannot determine whether the wine purchased by netizens is produced by the above-mentioned producers. And for reporters on its official website did not find the issue of the wine, the staff said,\" the official website is not likely to produce all the wine display.\"

不過,在知曉了懸殊的價格后,該名工作人員也感到驚訝。“價格懸殊怎么可能這么大呢?”該工作人員建議,遇到這種情況,可以到當地的消費者協會求助,“茅臺集團不對個人購買的酒進行鑒定,也不對個人購買的酒出鑒定報告。”

However, the staff member was also surprised to learn of the disparity in prices. How could the price gap be so large? The staffer advised that in this case, the local consumer association could be consulted,\" maotai group does not identify the wine purchased by individuals, nor does it identify the wine purchased by individuals.\"

貴州茅臺酒廠(集團)保健酒業有限公司的一位經銷商在接受紅星新聞記者采訪時透露,該公司在以前曾生產過上述酒。“只是以前貼的是茅臺的牌子而已。”該經銷商說,“這個酒已經不是我們公司的主推產品。”而對于價格問題,該經銷商認為,價格只是產品在市場的一個標桿,畢竟酒的價格沒有一個衡量標準,更多的是反映商家的期望。“茅臺系列酒低至幾十元、高至上千元等均有。”該經銷商說。

In an interview with the red star news reporter, a dealer at guizhou maotai distillery (group) health wine co., ltd., said the company had previously produced the wine. \"It's just a Moutai brand that was previously posted. \"This wine is no longer the main product of our company,\" the dealer said. And for the price problem, the dealer believes that the price is only a benchmark for the product in the market, after all, the price of wine does not have a measure, more reflect the expectations of the merchant. \"Maotai series of wine as low as tens of yuan, as high as thousands of yuan and so on.\" said the dealer.

為此,有網友也通過微博稱:快手從2019年12月31日開始限售茅臺和五糧液。紅星新聞記者在該網友附上的一張標題為《關于茅臺、五糧液商品限售通知》的圖中看到,為保障消費者購物體驗及合法權益,快手電商暫不接受商家自行上架五糧液、茅臺等品牌酒類,并將展開專項治理,請各位商家在1月3日前完成自查并及時下架,逾期未完成的由平臺統一執行下架處理。

To this end, some netizens also said through Weibo: Fast hand from December 31,2019 to restrict the sale of Moutai and Wuliangye. Red Star News reporter in the net attached a picture of the title of \"on Moutai, Wuliangye goods restricted sale notice\" see, in order to protect consumer shopping experience and legitimate rights and interests, fast-hand e-commerce business will not accept merchants on the shelf Wuliangye, Moutai and other brands of alcohol, and will launch a special treatment, please complete the business before January 3 self-inspection and timely removal of the shelves, overdue by the platform to carry out the unified removal processing.

通知的落款日期為2019年12月31日,落款名字為“快手電商”。同時,一位署名為“快手賣貨助手”在其通知下留言,強調了專項治理的內容,并引來部分網友的點贊和評論。對此,上述網友直接點評到,“官方早該下狠手了。”

The notice is dated 31 December 2019 and has the name \"fast hand e-commerce \". At the same time, a signed \"fast hand sales assistant\" under its notice message, stressed the content of special governance, and attracted some netizens praise and comments. In this regard, the above-mentioned netizens directly commented,\" the official should have been ruthless. \".

那么,上述情況是否屬實呢?快手為何要對其進行治理?目前成效呢?紅星新聞聯系快手相關工作人員,截至記者發稿時,對方未給予具體回復。不過,1月3日晚上,紅星新聞記者發現,署名為“快手賣貨助手”的快手號,在快手視頻中發布了上述通知的圖片版,其時間顯示為3天前。資料顯示,該賬號為快手電商官方賬號。1月4日下午,記者通過微博查詢快手賣貨助手賬號,發現已無法查看。

So is that true? Why should fast hand carry on management to it? What are the results? Red Star news contact fast hand related staff, as of the press release, the other side did not give a specific reply. However, on the evening of january 3, red star news reporter found that signed as \"fast-hand selling assistant \", in the fast-hand video, the release of the notice in the picture version, the time is three days ago. Data show that the account is the official account of fast-hand e-commerce. On the afternoon of january 4, reporters through the weibo search fast-selling assistant account, found no longer able to view.

“對我們的影響不大,畢竟我們在平臺上銷售不多,主要是靠線下銷售。”該商家說,自從3年前在快手上賣茅臺系列酒以來,消費者更傾向購買500元以下的酒,而對飛天茅臺等需求較少。

\"The impact on us is small, after all, we don't sell much on the platform, mainly offline.\" Since selling the Moutai series on fast hands three years ago, consumers have been more inclined to buy less than 500 yuan of wine, compared to less demand for Feitian Moutai, the merchant said.

該商家透露,每月在快手上銷售的茅臺系列酒在100多瓶左右。“這樣也好,整頓了平臺,保障了消費者的權利。”該商家說,雖然短期內較小的影響了自己的銷售生意,但從長期來看,“如果快手在合適時機再上架酒時,屆時就會利于以后我們更好地賣酒。”

The merchant revealed that the Moutai range, which is sold on fast hands every month, is around 100 bottles. \"In this way, the platform has been rectified to protect the rights of consumers.\" Although it has had a small impact on its sales in the short term, it says,\" in the long run, if the fast hands are on the shelves at the right time, it will help us sell the wine better in the future.\"

北京總裁讀書會聯合創始人肖竹青在接受紅星新聞記者采訪時表示,快手由于以前曾在內容等方面出現過問題,所以這幾年一直在加強嚴管控制。與此同時,很多名酒都不允許在快手等平臺上銷售。“快手已經封了包括快手賣貨助手微博等違規賬號,我相信,各種售賣假冒偽劣產品的機會將會越來越小甚至最終失去。”肖竹青建